Art Street needed to differentiate Gulbrandsen’s
product through branding in a tight,
demanding market. Their market for this
product was very vertical with only nine
target companies, including Exxon Mobile
and Shell Oil. Because the storage tanks
were reusable and must contain dangerous
chemicals, service and safety needed to be
emphasized.
We used an innovative visual approach to
conceptually bind pages using images
depicting facets of Gulbrandsen’s products
and services. The imagery was carefully
chosen to reinforce their sales message —
quality manufacturing, safety, and service.
